Ah, Facebook groups. This century’s #1 tool used by virtual girl bosses to find clients, get support, grow their tribes, and subtly market their business. We join group after group looking for that magically place to hit the client lottery and find our dream clients.
I don’t know about you but you look up these days and you’re in 100 Facebook groups trying to keep up and wondering how in the heck you’re supposed to keep up while that constant ding drives you nuts. Maybe you even struggle with what to do or even what to post in Facebook groups. Maybe you’re an introvert who just has no idea where to start and networking leaves you running for the hills.
I mean. Let’s get real. You try to start participating, you go to post something in the group and then BANG! You’re hit with bilking cursor syndrome the second you try to type anything. I’m here to tell you if you want to be successful in Facebook groups then honey, you’ve got to stop sitting on the sidelines at prom and get out there and dance! In this training I’m teaching you 6 ideas for what to post and do in Facebook groups so you can start to stand up and stand out. Let’s get started!
#1 Share Your Wins
The first thing that you want to do in Facebook groups is to share your wins. Share your wins means tell everybody how great you’re doing. Tell everybody your success stories. If you booked a client, share that. If you did a full month of social media in three days, share that. People want to work with other people who are successful. It’s OK to brag on yourself a little and authentically celebrate the progress you are making in your business. Share it!
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#2 Support Others
Number two is to support others and answer their questions. Before you post another thing in these groups, put down the mouse and step away from the keyboard because this is a big one. Have you ever been in a group where someone is annoyingly posting ten times a day every day and no one else can get a word in? Here’s a tip. Stop just showing up in groups and being the pest that’s asking questions and posting constantly. Serve others a little. Be a supporter to others on some days. Be the person who also serves and contributes in the group to those people as well. Just go in the groups some days and done’t post anything. scroll through the group and support others. Answer their questions and give them feedback. You want to make sure that other people are also getting value from your presence in the group.
#3 Provide Value
Number three is really just making sure that you’re providing value to the group by sharing tips, tools, hacks, and ideas. Nine times out of 10, all these different pieces of software that you’re using software that people have questions about.. Many people are always in groups asking how to use those tools, what the best tools are for social media, or even managing their client workflows for example. You can be the very person to answer the question that makes their life and organizing their business so much easier.
Share a new PDF merging tool. Share your favorite social media and tell or show the group why. Show the group a Dubsado hack The possibilities here are endless.
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#4 Ask Questions
Make sure you ask questions. Don’t be the person who seems like you’re just the perfect little know-it-all girl boss. We all have questions. Make sure you ask questions to show the world that you are genuinely excited about learning and perfecting your craft to master your skills and strategies for growing your business. You have to be authentic. People need to be able to support you too.
# 5 Be Authentic
Number five is all about making sure that you present a full sense of authenticity to your group presence when you’re in Facebook groups; and that means to share your struggles and ask for support. You don’t want to be the person who’s perceived as the know it all. You want to be the person that people perceive as you know, you have answers to questions sometimes, you’re very supportive and you answer, but sometimes you’re struggling and you need a moment to just vent and ask for help too. So, make sure you share your struggles because that is making sure that you’re communicating that you are an authentic person and not a perfect girl boss robot, because none of us are those. Okay?
#6 Share Others’ Content
Number six, offer to share other people’s content. I know a lot of times groups have those different post threads where will allow you to share your latest blog post or share your latest offering. While we’re all in there blasting the airways on that thread with 300 and 400 comments about what we are doing and promoting.
Sometimes it’s nice to scroll through those comments and actually offer to share another girl boss’s offer because a lot of times people will return the favor and they’ll share your stuff too. And that’ll give you an opportunity to collaborate and get access to an audience that you never had as well as giving that person an opportunity to get access to the audience that you have access to as well.
Bonus: Share What You Do When You Post
Now, my number one tip that I like to give when you are going through Facebook groups, and you can count this as a bonus, is to always share what you do. When you write your posts in Facebook Groups don’t forget to mention that you’re a graphic designer, social media manager, wedding planner, or VA. People are looking to hire professionals just like you. Sometimes all it takes is someone to read a posts where you’ve celebrated a big win and you’ve shared what you do.
If you do this, nine times out of 10, someone seeing your posts will be able to recognize, oh, that person is a VA, or, oh, that person is the social media manager. Oh, I’ve been looking for that. Then they could reach out to you, versus posting that they need that service and ending up with 100 comments and feeling overwhelmed with what to do to wade through all those messages and unrequested PMs. So, if you’re the type of person that posts what you do with every single post you do in a Facebook group, it opens up opportunities for you to share who you are and what you do, so if anyone is looking for your services, they can Facebook stalk you for a minute and and reach out to you. And trust me. We all Facebook stalk each other’s pages to know more. Raise your hand if you;re guilty of that one!
I hope that this has been super helpful for you. Just remember that these groups are meant for you to authentically learn, grow and thrive. Be yourself. Mingle. Meet new people. Stay true to yourself. You don’t have to be someone that you are not. I’m always around to answer questions about how to network properly in Facebook groups, how to brand your social presence to make sure you’re attracting your ideal client and how to set up your client management workflows so that you can manage your business in the most organized and efficient way.